APPROACH

I am a London based designer specialising in branding & visual identity, design and art direction.

I am interested in designing experiences that involve and engage people, be it in a physical or digital context. Ranging from packaging design to spatial installations, live events and UI design, I strive to create interactions that are as beautiful as they are functional.

Considering an audience’s responses allows me to thoroughly analyse and observe the purpose of my work, so as to develop a less static and impersonal relation between myself and the consumer, and inspires me to constantly challenge what I do. 

Say hello!

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